Thomas Lowndes & Co. supplies culinary alcohol to global food manufacturers for use in food products for both the retail and food service industries.
By using a well-known, authentic alcohol brand food manufacturers/caterers can achieve a genuine point of difference that sets a new product apart from its competitors. Culinary alcohol can be applied to any host product whether it be sweet, savoury, chilled, frozen or ambient. Branded alcohol plays a major part in the purchase making decision and has many benefits. It can:
• Increase the premium perception of a product
• provide a reassurance of quality
• enhance and complement taste and flavour
• act as a tenderiser, preservative or natural thickener
The addition of a credible alcohol brand adds endorsement to a new product and justifies a more premium price point. Consumers equate luxury and a premium positioning with the amount and type of alcohol in a product and the trend towards branded products recognises the quality standing of a well-known, authentic alcohol brand. Consumers are increasingly trading up from standard lines into more innovative, indulgent, premium products where the perception of quality is key.
The use of trademarked alcohol brands gives access to the emotional values and quality cues of that brand, and the resulting appeal can lead to greater sales and increased profit opportunities. Branded culinary alcohol has a major advantage over generic alcohol because it conveys trust and reassurance about the product quality and instils confidence in the consumer that the taste will be familiar and therefore acceptable.
|